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Digital Marketing - Free Course
Module 1: Introduction To Digital Marketing
Introduction of Marketing & Digital Marketing (16:40)
Brief Introduction About Digital Marketing (31:57)
Scope of Digital Marketing (6:21)
Quiz
Module 2: Website Planning
What is website? & Types of Website (10:15)
Basics of HTML (10:44)
What is Domain? Different Types of Domain (5:00)
How To Purchase Domain? (17:39)
What is Hosting?Different Types Of Hosting (11:57)
How To Purchase Hosting? (24:01)
How To Integrate Domain To Hosting? (11:22)
Introduction To Wordpress? (10:58)
How To Install Wordpress Site Using Xampp (37:50)
How To Create Categories & Pages? (19:10)
Creating Menus To Website? (12:28)
How To Choose Themes For Website? (33:06)
How To Install Themes ? (16:21)
How to Customization Business Website Theme? (51:55)
How to Customization Entertainment Website Theme? (33:38)
How To Create Posts? (15:50)
Installing Necessary Plugins (30:38)
Quiz
Module 3: Content Writing
What Is Content Marketing? (25:05)
How To Get Content Ideas? (14:08)
How To Rewrite The Content (22:31)
Quiz
Module 4: Keyword Research
Types of Keyword (14:13)
Selection Methods of Best Keywords (18:43)
Google Keyword Palnner Tool (27:53)
Google Trends (14:29)
Quiz
Module 5: Search Engine Optimization (SEO)
What is a Search Engine? How search engine works? (11:37)
Structure of SERP (13:28)
What is SEO? & Types of SEO (27:50)
What is On Page? Factors of On Page (26:56)
Meta Tags Optimization (26:26)
URL Optimization & Image Optimization (14:29)
Content Optimization (25:03)
How to Create Robot.txt File (12:25)
How to Create Sitemap.xml (13:59)
Use of Internal Link & External Link (17:43)
Canonicalization, Permalinks and Re-directions (21:54)
What is Offpage? Factors & Link building Factors (21:43)
Directory Submission (27:22)
Social Bookmarking Submissions (14:57)
Article Submission (18:19)
Forum Posting (13:44)
Guest Posting (18:05)
PDF Submission (16:43)
RSS Submission (15:06)
Image Submission (13:56)
Classified Submission (12:11)
Video Submission (8:53)
Blog Commenting (18:12)
Web 2.0 (12:27)
Types of Link Juices (5:01)
Details about the Domain Authority and Page Authority (8:54)
Site Audit (29:35)
Quiz
Module 6: Local SEO/ Google My Business
What is Local SEO? (16:56)
How to Create Google my Business? (20:33)
How to Optimize GMB (30:57)
How to Increase Reviews & Increase Citation for GMB (19:50)
Quiz
Module 7: Google Webmaster Tool
Use of Google Webmaster (10:56)
How to Verify Google Webmaster Tool to website? (13:41)
Crawl – Fetch as Google & How to Index Pages in Search Engines Using Google Webmaster (13:55)
What is Data Highlighter? (16:35)
What is Rich Snippets or Schema? (12:46)
What is HTML Improvements? & What is AMP (Accelerated Mobile Pages)? (8:13)
Site Links, Crawl Stats & Crawl Error, How to remove pages from Google Search results?, How to Check Robots.txt, Google Index – Index Status (17:02)
Quiz
Module 8: Bing Webmaster
what is bing webmaster tool? (12:24)
How to Verify Bing Webmaster Tool to Website? (10:11)
Exploring Bing Webmaster Tool (37:35)
Quiz
Module 9: Google Analytics
Introduction to Google Analytics (10:07)
How to Link Google Analytics with Your website? (17:55)
Google Data Studio (26:01)
How to Check Visitors through Google Analytics? (14:39)
Difference Between Session & Page Views (15:37)
Demography, Interest, Report and Exploring Google Analytics (23:52)
How to Create Goals ? (12:17)
Quiz
Module 10: Social Media Optimization (SMO)
What is Social Media? & Uses of Social Media (9:21)
Different Social Media Platforms & Benefits of Social Media (35:02)
What is Social Media Optimization? (8:27)
Dimensions of Social Media Images (24:08)
How to Increase the reach of Organic Posts? (22:34)
How to Increase Engagements? (11:52)
Social Media Tools (20:22)
What is Hoot Suite and Buffer (18:59)
Quiz
Module 11: Facebook Marketing
What is Social Media Marketing? (11:39)
How to Create a Facebook Business Page? (12:17)
Optimization of Facebook Page (26:35)
Creating Ads Manager Account (5:12)
Structure of Facebook Ads (5:33)
How to Create Facebook Ads and Different Types (14:51)
How to Run Branding Ad? (29:08)
How to Generate More Traffic to Website? (24:16)
How to Select the Right Audience (32:51)
How to use Facebook for Lead Generation (30:03)
How to Get Facebook Likes for Your Page (29:26)
Quiz
Module 12: Twitter Marketing
Introduction to Twitter Marketing (13:05)
How to Create Twitter Ads (16:27)
Increase Followers with Twitter Ads (23:05)
Increase Website Visitors Through Twitter Ads (20:09)
App Installation with Twitter Ads (20:10)
Quiz
Module 13: Pinterest Marketing
what is Pinterest & Uses of Pinterest (15:32)
How to Create ads in Pinterest (20:10)
Quiz
Module 14: Instagram Marketing
Introduction to Instagram Marketing (15:05)
How to Create Instagram Ads? (11:33)
How to Generate Leads Through Instagram Marketing? (22:42)
Drive Traffic to Your Website Using Instagram Ads (11:15)
Quiz
Module 15: Display Marketing
Introduction to Display Marketing (8:48)
How to create Banner Ads? (12:32)
Create Re-marketing with Display Ads (26:10)
Quiz
Module 16: Video Marketing ads
Introduction to Video Marketing (26:10)
Difference between Video Marketing and Video Optimization (15:02)
What is CPV and CPM (12:54)
How to Promote Videos by Using Google Ad Words (11:49)
How to Promote Videos by Using Facebook (11:09)
Quiz
Module 17: App Marketing
Introduction to Mobile App Marketing (26:17)
How to Generate Downloads through Facebook? (24:44)
How to Target Customers through Search Engine Marketing? (13:49)
How to Generate Downloads Through Twitter (20:10)
Quiz
Module 18: Email Marketing
Introduction to Email Marketing & Types of Email Marketing (11:21)
Mail chimp for Email Marketing (14:11)
Email Template creating & How to Setup Newsletter and Templates & How to Extract Customer’s Data (31:55)
Module 19- Youtube Optimization
How to Create Youtube Channel? (16:26)
Introduction to Optimization (16:19)
How to Upload Video to Youtube and Setting (34:23)
Youtube SEO & How to Increase Your Views on YouTube (13:41)
How to Monetize your YouTube Video? (7:37)
How to use cards in video & Annotations (5:28)
Social Media Impact on YouTube Video Ranking (14:40)
Quiz
Module 20: Image Creation
Image Creation Using Canva (31:38)
Image Creation Using Photoshop (24:02)
Module 21: How to Write Google Certification Exams
How to Write Google Certification Exams (27:08)
Module 22: Content Marketing
Introduction to Content Marketing (25:05)
Types of Content Marketing & What is I writer (17:04)
Content Marketing Do’s and Don’ts & What is Content Planning & How to find the right keywords for content marketing (14:40)
Quiz
Module 23: Google Adsense
What Is Google AdSense? (8:03)
Difference Between Google Ad Words & Google Analytics & Affiliate Marketing (12:35)
How to Create Google AdSense Account (17:48)
Plugin for AdSense Integration (7:59)
Quiz
Module 24: Search Engine Marketing (SEM)
Introduction to Google Ad Words (12:57)
Creating Google Ads Account and Settings (14:55)
Structure of Google Ads (13:14)
Keyword Match Types (32:21)
How to Create Search Ads? (30:28)
What is Campaign & Types of Campaigns (28:03)
Different Goals (8:43)
Different methods to control click fraud on ad (17:10)
Quiz
Module 25: Resume Writing & Job Hunting
Resume Writing & Job Hunting (25:30)
Module 26: Ecommerce Marketing
Introduction to Ecommerce Marketing (14:12)
Basic Difference Between Normal SEO and E-Commerce Website SEO (12:20)
The Role of Reviews in E-Commerce Marketing & How to Think as a Customer (9:07)
Effective Strategy Plan for the Ecommerce Website (8:37)
How to Increase E-Commerce Sales Through Facebook (9:58)
Quiz
Module 27: Earn as a Freelancer
What is Mean by Freelancing (6:21)
How to Get a Project on Freelancer? (25:30)
How to Get a Project on Upwork? (20:39)
How to Create Gigs on Fiverr? (14:03)
Module 28: Affiliate Marketing
Introduction to Affiliate Marketing (16:48)
Minimum Eligibility for Affiliate Marketing (9:20)
How to Get Affiliate Links (20:43)
How to Apply for Commission Junction (10:19)
Quiz
Module 29: LinkedIn Marketing
Introduction to LinkedIn Marketing and Uses (14:43)
How to Create Company Page? (25:03)
How to Create LinkedIn Ads (12:41)
How to Run Branding Ads (32:44)
How to Generate More Traffic on Website (24:44)
How to Generate B2B Leads? (30:30)
How to Get Followers for your Company on Linkedin (15:23)
Quiz
Projects
Project 1: Create Your Own Blog, Write Content (49:15)
Project 2: Do Keyword Research for 5 Different Companies and Search Volume for Keywords (60:59)
Project 3 SEO Project for Companies (36:18)
Project 4: Create Business Page in FB and Integrate Instagram Account and Create Lead Generation Ad for Educational Institute (45:18)
Project 5: Create Facebook Ads, Google Ads for Educational Institutes (56:44)
Learning Content E-Book
Digital Marketing
How to Get a Project on Freelancer?
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